UX Research Frameworks

Creating Quality in a Research Practice

Analysis Framework

Experience Friction Score* – Measuring the Experience

Experience Friction of a User’s End-to-End Experience


The PURE method quantifies how difficult a product is to use. As an expert review, the PURE method  also provides qualitative insights into how to improve the product experience without costing a lot of time or money.

PURE rating = a number representing the SUM of all the friction ratings from each step in a user’s journey.

* UX Index framework was presented at the UXPA International Conference  in 2022 by IBM

Experience Metrics Framework*

* Outcome Driven Metrics Framework from Jared Spool’s Centre Center Course